How can I make my salon more attractive through interior design?
In today’s world, the beauty industry is more competitive than ever, so it is important to find ways to give your salon a unique twist. Transforming your salon through excellent interior design will help to attract new customers, whilst ensuring that your precious clients love to return. There are many ways to improve the attractiveness of your salon, and our experienced interior designers have put together the following great tips and ideas.
Hair at Hatton - Salon interior design
10 tips to attract and retain more clients
Choose a style – The style or theme of your salon needs to reflect the image you want to portray to clients, with styles from minimalism to retro design all proving popular. The key is to be consistent by considering the style when choosing everything from furniture and lighting to colours and décor.
Add a welcoming reception area – Clients want to feel comfortable as soon as they enter your salon, so create a welcoming and inviting reception area that is in clear view of the door. The ideal space will create a warm atmosphere with comfortable chairs, a stylish reception desk and plants or flowers that help to create a calming environment.
Use effective lighting – The lighting is one of the most important aspects of interior design, but it is an area which is often overlooked within salons. The lighting should complement the space, so if you have natural lighting take advantage of this by using sheer curtains or blinds, then add warm lighting to waiting areas and brighter lights for the actual salon chairs.
Comfortable seating – It is likely that your clients will spend a considerable amount of time in your salon, so it is crucial that they are made to feel comfortable. Carefully choose seating which offers the support needed, whilst also being aesthetically pleasing.
Consider storage – Every salon will need a lot of storage space for products, equipment, and supplies, so always ensure there is adequate, organised storage available. Items which are left unorganised around the salon will quickly create a cluttered feeling which will reduce the sense of calm in the salon.
Flooring – The flooring should be easy to clean, durable, slip-resistant and in keeping with the overall style of the interior. The ideal choices are often wood or tiles, which will be easy to clean and maintain.
Mirrors – Every salon requires mirrors for clients; however, they can also be used as a way to create the illusion of space and to add visual interest. Depending on the layout of your salon, a large mirror is often a great way to create a focal point.
Colours – The colour scheme of your salon will have a significant impact on the feel of the space, with neutral colours such as taupe and cream ideal for creating a relaxing environment. In contrast, if you want clients to feel full of energy, consider using brighter tones of red and orange.
Décor – Artwork, decorative objects and plants will all help to create a cohesive feel within the salon, so always choose items which match your overall style. These items can be used to add a focal point to the salon or to create a sense of balance between the various spaces.
Sound – This is an aspect which is often not considered within salon design, and although background music can help to create a relaxed environment, it is important to consider the volume throughout the space. For example, a calming treatment room may require soundproofing materials which reduce noise levels compared to the levels which are acceptable in a waiting area.
How can I make my salon unique?
Focusing on the latest interior design trends is a great way to create unique spaces which naturally appeal to clients, with the following being some great examples:
Bold prints & patterns – People are searching for vivid colours and lots of brightness as this evokes feelings of happiness. This can be seen in maximalised colour, with not just the walls being painted in a colour but lots of feature elements in that room also painted, such as salon furniture and mirrors in a similar tone, with people using the space as a place to escape from everyday life.
70’s style – The popularity of mid-century modern and our love of vintage has influenced interior design for roughly 10 years, with the latest trends incorporating colours such as brown, gold, and warm red clay tones. Within a salon these retro colours can be combined with soft shapes, relaxed waiting areas and salon chairs which create an almost cocooning effect.
Neutral comfort – A popular trend this year is the idea of ‘Comfort Core’ which is ideal for salons, as the aim is to create a space which offers reassurance and respite. For example, calming textures, soft, plush fabrics, and rounded furniture combined with neutral colours and natural materials, will all create a sense of comfort, relaxation, and tranquillity.
Biophilic design – Many interiors have been inspired by nature and greenery in recent years, with the latest design evolution being biodynamic design. This focuses on the use of natural light and artificial lighting to create a feeling of light, spacious interiors. For smaller salons, this can be a great way to enhance the feeling of spaciousness.
Boxx Design – Experienced salon interior designers
If you are looking to transform your beauty salon, the Boxx design team is here to help. We specialise in creating commercial spaces that are both attractive and functional, and we understand the importance of creating a memorable experience that supports your brand values. Our team of designers will work closely with you to ensure your business stands out from the competition, and we can also provide support with everything from architecture to rebranding. To find out more about how we can transform your salon, please contact our team today.
