Loaded

We designed the brand identity and pop-up container kitchen for ‘Loaded’. A street food concept centred around a loaded food menu, featuring Spuds, Nachos, Dogs, Burgers & Fries. The Whole concept started with the idea of Excess! Loaded fillings, loaded toppings and all the sauce! and so the logo took visual inspiration from this with the Loaded font bulging out between the top and bottom line, barely contained.

The brand concept was also expanded to the packaging design and menus and uniforms.