The Fine Jewellery Company

The Fine Jewellery Company, established in 2016 as an online jewellery store, embarked on a transformative journey by seeking a brand refresh as they prepare to unveil their inaugural physical store in Birmingham's prestigious Jewellery Quarter. Part of the brief demanded that the new identity should sit well along side the new branding for its sister company, ‘The Jewellers’, who would be opening next door.

Drawing inspiration from the company's commitment to excellence and timeless elegance, our design team meticulously crafted a brand identity that reflects the essence of sophistication and luxury. The logo, a fusion of modern typography and classic motifs, evokes a sense of heritage and craftsmanship, embodying The Fine Jewellery Company's dedication to quality and authenticity.

Incorporating a refined color palette of rich jewel tones and metallic accents, the brand design exudes opulence and refinement, setting the stage for a captivating retail experience. As The Fine Jewellery Company prepares to make its mark in Birmingham's renowned Jewellery Quarter, our brand refresh stands as a testament to their unwavering commitment to excellence and their vision of becoming a destination for discerning clientele seeking timeless treasures.