The Jewellers

The Jewellers is the sister store to ‘The Fine Jewellery Company’, focusing on selling hallmarked Jewellery from the Jewellery Quarter in Birmingham. The Client was anxious that the two brands feel visually like part of the same family but in a nuanced way.

Drawing inspiration from the company's commitment to excellence and timeless elegance, our design team meticulously crafted a brand identity that reflects the essence of sophistication and luxury. The logo, a fusion of modern typography and classic motifs, evokes a sense of heritage and craftsmanship, embodying The Jewellers dedication to quality and authenticity.